DocRx

This project was a brand refresh for DocRx, focused on elevating the company's identity across print and digital touchpoints without losing the recognition it had already built. Rather than a full rebrand, the work modernized and unified the existing system, sharpening the palette, the collateral, and the messaging so the brand could keep pace with an expanding lineup of services. The refreshed identity was also designed to set a clear foundation for a future website and broader marketing rollout.

DocRx operates across clinical, retail, and mail-order environments, supporting physicians, pharmacies, and care teams with point-of-care dispensing, medical supplies, and ancillary programs. As the company's services grew, the existing brand no longer reflected the sophistication or scope of the business. The identity needed to catch up to the organization it represented, signaling clinical trust and technical credibility at the same time, to the healthcare providers and partners who rely on it.

The central challenge was to modernize an established brand without discarding the recognition already tied to it. The identity had to feel more polished and credible while still reading as unmistakably DocRx. It also needed to hold together across a widening range of services and touchpoints, and to strike a balance that healthcare brands often miss: looking innovative and technology-forward while remaining trustworthy and compliant.

• Refresh the existing color palette without abandoning brand recognition

• Redesign core print assets and business cards

• Clarify brand messaging for healthcare providers and partners

• Establish a design direction to guide a future website and marketing assets

The refreshed system centered on an enhanced palette built around deeper purples and clean, high-contrast accents, chosen to communicate credibility and innovation while preserving the brand's familiar character. Business cards and print collateral were redesigned around the updated look, and the brand's messaging was refined for consistent use across both print and digital. The engagement also produced design strategy recommendations to carry the new identity into the company's website and future marketing.